Many University Communications initiatives are focused on promotional, marketing and advertising material, and assisting colleges and departments with compliance in implementing the UTEP brand. This often extends to broadcast material, such as videos to be used on social media platforms and University websites. Ensuring brand compliance helps the University maintain a cohesive and consistent look throughout its communications channels.
There are several essential steps that should be taken when creating videos for University websites and social media channels. You will find many of these below, as well as tips for creating successful, compliant videos.
Before creating or posting your video, please note that:
- Videos that are representative of the University should be reviewed by University Communications prior to posting on any UTEP websites or social media channels.
- Videos must be submitted for review to email@example.com.
- Videos should be related and relevant to the UTEP community.
- On-camera talent — including UTEP faculty, staff or students — should sign the University’s Photographic Consent and Release Form. The Photographic Consent and Release Form can be downloaded at https://www.utep.edu/vpba/_Files/docs/useful-forms/GeneralPhotoRelease-Bilingual.doc
- Videos should use University-approved typefaces and graphics in accordance with the Graphic Identity Guide. The Graphic Identity Guide can be downloaded at https://www.utep.edu/university-communications/resources/graphic-identity-guide.html
- Videos must be housed on University websites (utep.edu) or official social media channels.
- YouTube, Vimeo and other video hosting platforms should clearly identify the University department, University phone number or University email address.
- Videos should not promote third parties, products or transactions. If an individual is the focus of the video, the video should be informational and not promotional in any aspect.
- Videos must not contain any religious viewpoints or promote any political affiliation.
- Videos must meet and be captioned according to ADA accessibility standards. For more information about ADA accessibility and captioning, visit https://libguides.utep.edu/Video/ADA_compliance
Tips for shooting a successful video
- Video shots should be composed in a way that engages the viewer.
- Be aware of surroundings. Make sure backgrounds are neat and, if applicable, that any props or settings are representative of the University.
- Be aware of environmental and atmospheric sound when recording audio. It is recommended to use an external or lavalier microphone when recording on-camera talent who will be interviewed. Be certain to check audio levels on your camera to ensure proper volume. If levels are too soft, your subject will not be heard. If the level is too loud, the audio will be distorted.
- Be aware of shadows if shooting in natural light. Sunny weather is not ideal for shooting outside as shadows will be harsher, and your subject may squint. A lightly shaded area out of direct sunlight is preferable. If shooting indoors, be certain to adjust for the ambient lighting. Your camera’s settings will likely provide lighting/color options.
- Try to shoot all videos at a minimum of 720p HD. 1080p is preferable. While 4K is the highest quality, it is generally not necessary to shoot in the 4K format.