2.- Communication (COMM) Courses

2.- Communication (COMM) Courses

3101 Public Speaking (3-0) (Common Course Number SPCH 1315)

Introduction to the theory and practice of public speaking; the inventing, arranging, phrasing, and presenting of ideas to an audience. The complementary skills of speaking and listening are developed through criticism of speeches presented in class. Prerequisite: ENGL 3011 or ESOL 3109 or placement into ENGL 3111 or ESOL 3111.

A course in communication covering both informative and persuasive presentations as these occur in business and professional activities. Instruction and guided practice in informal and semi-formal speaking situations. Prerequisite: ENGL 3011 or ESOL 3109 or placement test into ENGL 3111 or ESOL 3111.

An introduction to the mass communication media in the United States, their history, their roles, and issues within these media.

An introduction to the field of communication. A survey of theories and issues associated with the communication process from interpersonal communication to mass communication.

Integrated study of and practice in oral and written communication, with emphasis on the process leading to the creation of effective essays and speeches. Students are offered the opportunity to develop complementary skills of reading and listening through extensive response to others' written and spoken work. Counts for both ENGL 3111 and COMM 3101 . Prerequisite: ENGL 3011 or placement by exam.

Practical laboratory experience in all phases of research, case preparation, argumentation, and analysis of the current National Debate topic and/or the current Cross-Examination Debate Association topic; may include preparation for Lincoln-Douglas and parliamentary debate formats. Offers preparation for intercollegiate competition and for participation in on-campus public debate program that may include topics of local/current interest. May be repeated for credit.

Practical laboratory experience in all phases of public speaking and oral interpretation of literature, including extemporaneous, impromptu, informative, and persuasive public speaking, as well as prose, poetry, dramatic and dramatic duo interpretation of literature. Emphasis on conception, design, research, composition, and delivery of speeches and oral interpretation presentations. Offers preparation for intercollegiate competition and for performances in on-campus public program. May be repeated for credit.

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3200 Beginning Media Writing (3-0) (Common Course Number COMM 2311)

An introduction to writing techniques used in media. Emphasis on media style and story construction, grammar, spelling, and punctuation. Prerequisites: Sophomore standing, ENGL 3111 , and ENGL 3112.

A history of print media in the United States from the colonies to the twentieth century. Emphasis on the influence of journalism on social institutions. Prerequisite: COMM 3104 , COMM 3170 , or instructor approval.

An overview of advertising principles and practices including media characteristics, rates and budgeting, introduction to campaigns, and social and economic criticism of advertising. Prerequisites: Sophomore standing and COMM 3170 .

The history and uses of the electronic media from early radio to satellite and digital technology. Prerequisite: Sophomore standing.

An introduction to the history, theory, technology, and production of visual communication from cameras to computers. Prerequisite: COMM 3170 . Laboratory fee required.

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3243 Audio In Media (3-2)

The history, theory, and production of audio communication. Development and review of audio techniques from analogue to digital formats. Prerequisite: COMM 3170 . Laboratory fee required.

The study of contemporary interpersonal communication theory and research. Both theory and skills are emphasized. Prerequisites: Sophomore standing and ENGL 3112.

An introduction to theories of persuasion. Analysis of the communication process as social influence in various contexts of communication. Prerequisite: Sophomore standing or instructor approval.

Fundamentals of newswriting and story structures with emphasis on development of information-gathering skills as well as journalistic style. Concentration on print media. Prerequisites: ENGL 3111 , ENGL 3112 , COMM 3170 , COMM 3200 , and sophomore standing. Laboratory fee required.

Understanding and appreciating film as a unique medium for communication and artistic expression. Introduces students to a broad range of types of films. Basic theory presented in class. Films viewed in class and on campus are discussed in class. Course fee required.

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3311 Public Affairs Reporting (2-5)

An intensive reporting course that examines public institutions, their structures and operations and provides student practice for publication in reporting on city, county, state, and federal offices. Prerequisites: Junior standing, COMM 3170 , and COMM 3271 . Laboratory fee required.

Emphasis on developing and writing news stories of substance and depth for publication. Emphasis on more complex issues and story structures with development of journalistic writing style. Includes news features, interpretive and investigative reporting, and news gathering. Prerequisites: Junior standing, COMM 3170 , COMM 3271 with grade of "C" or better, and COMM 3311 . Laboratory fee required.

Basic instruction in photographic media. Camera lighting and development of techniques. Principles of composition. Development and printing techniques. Prerequisites: Junior standing. Laboratory fee required.

Principles, techniques, and methods used in public relations. Prerequisites: Junior standing and COMM 3271 with grade of "C" or better.

Use of graphics for effective communication including typography, color, photography, design in advertising, newspaper and magazine, computer-based pagemaker, and printing methods. Prerequisites: Junior standing, COMM 3170 , COMM 3230 , and COMM 3271 . Laboratory fee required.

Basic course in production of newspaper, magazine, and television advertising from conceptualization to comprehensives. Prerequisites: Junior standing and COMM 3331 . Laboratory fee required.

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3334 Communication Education (3-0)

Designed for the teacher of speech in the language arts program or the secondary school. Includes the study of methods of teaching and evaluating classroom speech activities, conducting extracurricular speech activities. Prerequisite: Junior standing.

Research planning, designing, client presentation, and execution of an advertising campaign. Offered in fall semester only. Prerequisites: Junior standing for majors or instructor approval for non-majors; COMM 3333 with a grade of "C" or better. Laboratory fee required.

The techniques of writing for broadcast news, advertising for radio and television, and public programs for radio, television, and video. Prerequisites: Junior standing and COMM 3271 .

Advanced techniques of video production and technology. Prerequisites: Junior standing, COMM 3242, and COMM 3341. Laboratory fee required.

History and development of techniques for media programming in radio and television. Specific program formats will be analyzed and developed. Prerequisites: Junior standing, COMM 3243 , and COMM 3342 .

Examines recent trends in theory and analysis of social interaction. Analysis of the communication processes underlying formation, maintenance and termination of relationships. Prerequisite: Junior standing, COMM 3250 , or instructor approval.

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3351 General Semantics (3-0)

A survey of problems in language use, concentrating on theories of meaning. Review of semantics principles from general semantics to general systems theory. Prerequisite: Junior standing.

The process of communication in culture, verbal, nonverbal cues, values and person perception in cross and intercultural interaction. Prerequisite: Junior standing, COMM 3170 , or instructor approval.

An examination of theories, research, and principles to small group communication. Both theory and skill development are stressed. Prerequisite: Junior standing or instructor approval.

An examination of the theory and research on the communication process in organizations. Functional and interpretive theories and applications are explored. Prerequisite: Junior standing or instructor approval.

The theory and research of the effects of technology on human communication. Surveys the impact of the effects on human interaction mediated by various technologies. Prerequisite: Junior standing, COMM 3170 , or instructor approval.

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3359 Mass Communication Theory (3-0)

A survey of major mass communication theories. Emphasis on analysis and implication of attempts to influence social behavior or institutions through media. Prerequisite: Junior standing or instructor approval.

Survey of significant communication theories, providing a history of similarities and differences among theories and theorists. Theories will range from intrapersonal processes to mass communication. Prerequisites: Junior standing and COMM 3170 .

Students in this program are provided an opportunity to gain practical experience through unremunerated professional participation in the activities of professional firms, agencies, or departments in their major emphasis areas. Prerequisites: GPA 2.5, Junior standing, COMM 3170 , and COMM 3271 .

Instruction and practice in basic story editing and production with focus on practical experience in editing and copy preparation for publication. Emphasis on development of news judgement, accuracy, and fairness, while exposing students to legal problems confronting the media. Prerequisites: Junior standing, COMM 3311 , and COMM 3313 .

Methods of gathering materials for feature stories through interviews, research and observation; study of feature story form and style; discussion of markets for literary material practice in writing feature stories. Prerequisites: Senior standing, COMM 3313 with a grade of "C" or better, COMM 3170 , COMM 3271 , and COMM 3311 .

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3423 Case Studies-Public Relations (3-0)

Advanced theory and application of principles of public relations. Significant case studies are reviewed and analyzed. Prerequisites: Junior standing and COMM 3321 .

Planning media strategies to evaluate and select media vehicles for advertising. Integrates theories of marketing communication and database marketing. Prerequisite: Senior standing, COMM 3335 , or instructor approval.

Production of small magazines through offset reproduction. Stresses basics of organization, layout, design, and copyfitting. Prerequisites: Instructor approval. Laboratory fee required.

Advanced research, planning, design, client presentation, and execution of major advertisement campaigns. Designed for student competition for American Advertising Federation. Offered spring semester only. Prerequisites: COMM 3335 and instructor approval for non-majors. Course fee required.

Advanced techniques of writing for broadcast news, corporate instructional and promotional video. Prerequisites: Junior standing and COMM 3341.

Instruction of students individually and in groups in significant areas of communication which are not covered by regular catalog offerings. May be repeated for credit when content varies. Prerequisite: Junior standing.

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3452 Contemporary Rhetoric (3-0)

Study of modern humanistic contributions to theories of communication and persuasion. Prerequisite: Junior standing.

In-depth study of organizational communication. Theory and research emphasis given to the exploration of issues with appropriate communication methodologies employed. Prerequisite: Junior standing and COMM 3355 or instructor approval.

Seminar for systematic discussion and research of topics in the field of communication. Specific content is determined by participating faculty and students. Prerequisite: Junior standing. Laboratory fee required.

A study of the rights and responsibilities imposed upon and exercised by the mass media under the American system of law. Ethical considerations in exercising responsibilities vested in the media are highlighted. Prerequisite: junior standing, COMM 3170 , COMM 3271 , or instructor approval.

An overview of the various social science methodologies used in conducting research in the communication discipline. Includes problems of formulation, measurement of concepts, design, collecting, and analyzing data. Prerequisites: Senior standing and STAT 3280 or SOCI 3212 or PSYC 3103 .

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