Marketing and Management
Web site at:
http://www.utep.edu/coba/
230 Business Administration Building
(915) 747-5185
2.- Marketing (MKT) Courses
For Undergraduate and Graduate Students
3425 International Marketing (3-0)
3456 Logistics and Supply Chain Management (3-0)
3490 Industrial Marketing (3-0)
3491 Services Marketing (3-0)
3492 Product and Price Management (3-0)
For Graduate Students Only
3503 Marketing Systems (3-0)
An intensive study of the concepts and analytical techniques employed in
marketing, including assessment of the marketing environment and of market
potential, the selection of target markets, and the design and
implementation of marketing activities. Prerequisite: Admission to a
graduate program in business. May be counted only as a Pre-MAcc or a
Pre-MBA course in the graduate degree programs offered by the College of
Business Administration.
3511 Marketing Management (3-0)
Analysis of policy formulation by marketing management with special
emphasis on the influence of internal and external environment factors that
affect the competitive strategies of a marketing firm.
3521 Marketing Analysis (3-0)
A study of research designs, methods, and analytical techniques applicable
to those business activities involved in moving goods from producer to
consumer. Prerequisite: MKT 3511 or department approval.
3555 International Marketing (3-0)
This course focuses on the types of marketing decisions facing the
international marketing manager in the multinational firm. It examines
international marketing in terms of exporting and importing as well as
other modes of entry. Considerable emphasis is placed upon differences
among markets because of geography, politics, economics, culture,
commercial policy, legal matters, and trade practices. Areas of
investigation include global marketing management of the marketing mix and
border/regional issues. Prerequisite: MKT 3511.
3592 Directed Individual Study in Marketing (0-0-3)
This course may be repeated, but no more than three semester credit hours
may be applied to satisfy the requirements for the master's degree.
Prerequisite: Department approval.
3594 Current Issues in Marketing (3-0)
A course organized to investigate special topics and current issues in
Marketing. May be repeated for credit when content varies. Prerequisite:
MKT 3511 or department approval.
3597 Professional Report in Marketing (0-0-3)
May be taken only once for credit. Continuous enrollment required while
work on the professional report continues. Prerequisite: Department
approval.
