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COLLEGE OF BUSINESS ADMINISTRATION

  • Introduction
  • Enrollment for
       Non-Business Graduate
       Students
  • Requirements for
       Admission
    Departments:
  • Accounting
  • Business
       Administration
  • Economics and
       Finance
  • Information and
       Decision Sciences
  • Marketing and
       Management
    Dr. Frank Hoy, Dean
    Dr. Robert D. Tollen, Associate Dean
    Dr. Charles P. Zlatkovich, Associate Dean Business Bldg.
    Room 101
    Phone: (915) 747-5241
    Fax: (915) 747-5147
    E-mail: coba@utep.edu

    		• Marketing and Management
    Web site at: http://www.utep.edu/coba/
    230 Business Administration Building
    (915) 747-5185
    E-mail: mandm@utep.edu

    1.- Management (MGMT) Courses
    2.- Marketing (MKT) Courses

    2.- Marketing (MKT) Courses

    For Undergraduate and Graduate Students

    MKT 4325 International Marketing (3-0)
    MKT 4356 Logistics and Supply Chain Management (3-0)
    MKT 4390 Industrial Marketing (3-0)
    MKT 4391 Services Marketing (3-0)

    For Graduate Students Only

    5311 Marketing Management (3-0)
    Analysis of policy formulation by marketing management with special emphasis on the influence of internal and external environment factors that affect the competitive strategies of a marketing firm.

    5355 International Marketing (3-0)
    This course focuses on the types of marketing decisions facing the international marketing manager in the multinational firm. It examines international marketing in terms of exporting and importing as well as other modes of entry. Considerable emphasis is placed upon differences among markets because of geography, politics, economics, culture, commercial policy, legal matters, and trade practices. Areas of investigation include global marketing management of the marketing mix and border/regional issues. Prerequisite: MKT 5311.

    5392 Directed Individual Study in Marketing (0-0-3)
    This course may be repeated, but no more than three semester credit hours may be applied to satisfy the requirements for the master's degree. Prerequisite: Department approval.

    5397 Professional Report in Marketing (0-0-3)
    May be taken only once for credit. Continuous enrollment required while work on the professional report continues. Prerequisite: Department approval.

     

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