Dr. Michael Zárate
My research focuses on the social cognitive processes that underlie person and group perception, and how those processes lead to prejudice and stereotyping. In my primary line of research, my students and I have been investigating how cerebral asymmetries in perception lead to different types of social representations. We argue that our perceptual systems are biased to produce independent person and group representations of others. The factors that favor one system or another predict when people will stereotype others. In a second line of research, we are investigating how a desire for group distinctiveness influences prejudice. This work addresses long standing issues regarding cultural assimilation and diversity. Finally, we are developing a new line of research investigating the effects of cigarette smoking on social perception. All of these research programs have direct applications to intergroup relations along the U.S.-Mexico border.
Hall, G. C. N., Yip, T., & Zárate, M. A. (in press). On Becoming Multicultural in a Monocultural Research World: A Conceptual Approach to Studying Ethnocultural Diversity. American Psychologist.
Smith, B.A., & Zárate, M.A. (in press). The effects of religious priming and persuasion style on decision-making in a resource allocation task. Peace and Conflict: Journal of Peace Psychology.
Enge, L. R., Lupo, A. K., & Zárate, M. A. (2015). Neurocognitive mechanisms of prejudice formation: The role of time-dependent memory consolidation. Psychological Science, 26, 964-971. DOI: 10.1177/0956797615572903.
Shenberger, J. M., Smith, B. A., & Zárate, M. A. (2014). The effect of religious imagery in a risk-taking paradigm. Peace and Conflict: Journal of Peace Psychology, 20, 150-158.
Nakamura, N., Tummala-Narra, P., & Zárate, M. A. (2013). Expanding our borders: Cultural diversity and ethnic minority psychology’s special issue on immigration, Cultural Diversity and Ethnic Minority Psychology, 19, 233-235. DOI: 10.1037/a0032959
Quezada, S. A., Shaw, M., & Zárate, M. A. (2012). Cultural inertia: The relationship between ethnic identity and reactions to cultural change. Social Psychology. 43, 243-251. DOI: 10.1027/1864-9335/a000125.
American Psychological Association, Presidential Task Force on Immigration. (2012). Crossroads: The psychology of immigration in the new century. Washington, DC: American Psychological Association. To be reprinted in The Journal of Latina/o Psychology.
Rivera, L. O., Arms-Chavez, C. J., & Zárate, M. A. (2012). Hemispheric resource availability influences face perception: A multiple resource approach to social perception. Laterality: Asymmetries of Body, Brain and Cognition, 17, 369-383. DOI:10.1080/1357650X.2011.586700
Zárate, M., Shaw, M., Marquez, J., & Biagas, D. (2012). Cultural inertia: The effects of cultural change on intergroup relations and the self-concept. Journal of Experimental Social Psychology, 48, 634-645. DOI:10.1016/j.jesp.2011.12.014
Shaw, M., Quezada, S. A., & Zárate, M. A. (2011). Violence with a conscience: religiosity and moral certainty as predictors of support for violent warfare. Psychology of Violence, 1, 275-286. DOI:10.1037/a0025346
Zárate, M. A., & Shaw, M. P. (2010).The role of cultural Inertia in reactions to immigration on the U.S./Mexico border. Journal of Social Issues, 66, 45-57. DOI:10.1111/j.1540-4560.2009.01632.x
Rivera, L. O., Arms-Chavez, C. J., & Zárate, M. A. (2009). Resource dependent effects during sex categorization. Journal of Experimental Social Psychology, 45, 908-912. DOI:10.1016/j.jesp.2009.04.023
Ph.D., Purdue University (1990)
Social Cognition Research Applications
Senior Honors Thesis