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RESOURCES

STYLE GUIDES, TRADEMARKING, AND TEMPLATES

The UTEP brand is more than a logo. Our brand is the sum of everything we represent — from accessible and excellent education, research and scholarship to the work that supports and sustains our efforts in the classroom and within the community. To achieve this, we follow UTEP's Identity system.  Communicating with too many voices and with too much variation can compromise brand equity and confuse audiences by expressing multiple personalities and leave messages open to interpretation. It's important that our materials remain on brand for consistency in delivery. 

Need a PowerPoint template? A quick flyer? Promotional items? We'll provide the resources you need for success.

Explore the UTEP brand in greater depth


Graphic Identity Guide

The publication sets guidelines for the use of the University's logos, fonts, colors, seals, and other brand elements.



UC Style Guide

Information to assist writers with proper use of common university-related terms, abbreviations, references and more.



Social Media Guidelines

Information on official UTEP social media sites, best practices, and other important data for University-related social media resources.



Connect With Us

Division of Student Affairs | Union Building East, Room 302C | samarketing@utep.edu