Extended University's marketing department provides marketing at a local/regional level for the UTEP Connect brand as a whole using traditional media such as billboards and local radio and television. Also, in partnership with Blackboard Educational Marketing Services (now part of Anthology), we market the UTEP Connect brand and individual programs nationally using digital branded and generic paid search, search engine optimization, social media, and retargeting.
Our audiences fall broadly into the following categories: Young Hispanic Learners, Hands-On Career Climbers and Passion-Driven Career Advancers. These broad categories include new and returning students as well as the military.
Services Provided (broadly)
- Production, distribution and maintenance of marketing collateral
- Placement of advertising in traditional and digital venues
Collateral Produced for Each Program
- Website program page on https://www.utepconnect.utep.edu
- Landing page on https://online.utep.edu
- Email and phone marketing (emails done in conjunction with the recruitment team)
- Online advertising (including paid branded and generic search, social media display, and retargeting)
- Search engine optimization (content optimization, blog posts, and social media posts)
- Event attendance and support (in conjunction with the recruitment team)