Frank G. Pérez
Frank G. Pérez (PhD, University of New Mexico) is Associate Professor of Communication and Research Fellow at the Sam Donaldson Center for Communication Studies. His current research examines the impact of fantasy heritage in Southwest tourism and the erasure of Mexican/Americans from regional history. He also conducts intercultural health research with a focus on Latina/o populations, particularly in relation to alcohol use. Dr. Pérez is currently a Collaborator on an NIMHHD-funded project, WayToServe-Español: A Culturally-appropriate Online Responsible Beverage Service Training for Spanish-speaking Servers.
Dr. Pérez and Carlos F. Ortega are co-authors of Deconstructing Eurocentric Tourism and Heritage Narratives in Mexican American Communities: Juan de Oñate as a West Texas Icon (forthcoming, Routledge). The book examines the use of fantasy heritage in Southwest tourism and how it erases and/or marginalizes Mexican/Americans from public memory at heritage tourism sites. Dr. Pérez's research has appeared in Aztlán, Communication for Development and Social Change, Communication Yearbook, Western Journal of Communication, and other scholarly outlets. His areas of interest include: Intercultural communication, Chicano Studies, popular culture, and identity issues.
Frank G. Pérez, Ph.D.
Quinn Hall, # 207
Dept. of Communication