Kenneth C.C.Yang, Ph.D.
Dr. Kenneth C.C. Yang is a tenured Professor in the Department of Communication. His research interests mainly focus on how new information-communications technologies (ICT) have influenced theories and practices of advertising, cross-national advertising, and consumer behavior. Related external research grants in the past have studied policy issues of ICT, implications of telecommunications deregulations, promotional messages on the World Wide Web, and commercial transactions on the Internet.
Dr. Yang has actively involved in professional activities and services. He also served a two-year term as a Board of Directors at the Chinese Communication Society. Dr. Yang was invited to speak at local and regional seminars, workshops, and conferences in media convergence, Internet marketing and telecommunications issues. He was invited to attend the Task Force of Universal Service Fund by the Directorate Generale of Telecommunications. He also won several National Science Foundation grants and outstanding research awards.
Dr. Yang has written for trade magazines, academic journals, and edited books. His works can be found in China Media ResearchJournal of Information, Communication & Society, Telematics and Informatics, Journal of Creative Communication, International Journal of Consumer Marketing, Human Communication, On the Internet, Journal of Marketing Communication, Journal of Mass Communication, The Journal of CyberPsychology and Behavior, International Journal of Strategic Communication, Journal of Intercultural Communication Studies, Journal of Internet Research, etc.
Dr. Yang has published several books related to his research interests, including Asia.com: When Asia encounters the Internet (with K.C. Ho and R. Kluver) by RoutledgeCurzon (2003), Multi-Platform Advertising Strategies in the Global Marketplace by IGI-Global Publisher (2018).
Kenneth C.C. Yang,Ph.D.
Dept. of Communication