Hunt Students Serve Up Campaigns for Wienerschnitzel

What happened: 
Marketing students in MKTG 3320: Advertising and Sales Promotion built full-scale ad campaigns for Wienerschnitzel as part of a semester-long capstone project. Led by Professor Delfina Glenn, the class acted as competing agencies — researching, planning, and pitching to local franchise owners. 

Why it matters: 
The project offered students firsthand experience in client communication, campaign strategy, and media planning — all in a high-stakes, professional setting. 

The challenge: 
Each team had three goals: 

• Work within a $50,000 budget 

• Propose strategies to increase year-over-year sales by 10% 

• Drive an 8% increase in customer traffic 

Their audience: young adults and college students across El Paso. 

How they approached it: 
Students backed their ideas with data and focused on location-specific strategies, including: 

• Geofenced social media and streaming TV ads 

• Out-of-home placements like billboards 

• A mural concept tied to one restaurant location 

• Use of Google Analytics, Facebook Insights, and coupon tracking 

What students said: 

“The Wienerschnitzel project helped me strengthen the real-world skills I use every day.” 
Maria Ortiz 

“We created a full advertising plan and presented it to franchise owners — a glimpse into the professional world I won’t forget.” 
Isabel Hernandez