Marketing Concentration
Specialization Area(All courses require a grade of C or better) (15 semester hours) |
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|---|---|
| Select five courses from the following: | |
| ACCT 6320 | Accounting Behavioral Research |
| MGMT 6316 | International Production Operations/Supply Chain |
| MGMT 6351 | International Mgmt and Strategy |
| MGMT 6352 | International Entrepreneurship |
| MGMT 6353 | International Org Behav and HR Management |
| MGMT 6389 | Independent Study |
| MGMT 6390 | Seminar in Organizational Behavior |
| MGMT 6391 | Seminar in HR Management |
| MGMT 6393 | International Operations/Supply Chain Management |
| MKT 6329 | Seminar in Marketing Theory |
| MKT 6354 | Marketing Topics in International Business |
| MKT 6355 | Research in Consumer Behavior |
| MKT 6356 | Sales and Services Mgmt Research |
| MKT 6362 | Seminar in Cross-Cultural Marketing |
| MKT 6364 | Topics in International Marketing |
| MKT 6365 | International Marketing Strategy |
| MACC/MBA-LEVEL COURSE WITH ADDITIONAL WORK WITH PROFESSOR | |
Research Methods(All courses require a grade of C or better) (12 semester hours) |
|
|---|---|
| ECON 6370 | Introduction to Quantitative Methods and Statistics |
| ECON 6372 | Multivariate Methods and Linear Regression |
| And select two courses from the following: | |
| ECON 5371 | Applied International Business Research |
| FIN 6350 | Financial Econometrics I |
| FIN 6360 | Financial Econometrics II |
| MGMT 6303 | Advanced Regression Analysis |
| MGMT 6307 | Survey Research Methods |
| MGMT 6308 | Research Philosophy and Design |
| MKT 6309 | Structural Equation Modeling |
| MKT 6371 | Business Analytics I |
| MKT 6372 | Business Analytics II |
Supporting Area(All courses require a grade of B or better) (9 semester hours) |
|
|---|---|
| Select three courses from the following: | |
| MGMT 6319 | Seminar in International Management |
| MKT 6313 | Seminar in International Marketing |
| MKT 6354 | Marketing Topics in International Business |
| MKT 6363 | International Business Theory |
| Students may also take doctoral courses outside of the College of Business with the approval of the Program Director | |
Dissertation(12 semester hours) |
|
|---|---|
| All students must complete a doctoral dissertation (a minimum of 12 semester hours) that presents original research at an advanced level on a significant problem in business. Dissertation hours may be repeated as needed. | |
| MKT 6398 | Marketing Dissertation I |
| MKT 6399 | Marketing Dissertation II |
Business Foundation Courses(24 semester hours*) |
|
|---|---|
| Select eight courses from the following: | |
| ACCT 5301 | Financial Accounting |
| CIS 5313 | Strategic Information Systems |
| ECON 5302 | Microeconomic Theory |
| ECON 5311 | Managerial Economics |
| ECON 5360 | Global Economic Environment for Managers |
| FIN 5311 | Financial Management |
| MGMT 5311 | Organizational Mgmt Seminar |
| MKT 5311 | Marketing Management |
| OSCM 5308 | Concepts of Production Management |
|
*Depending on an applicant’s background, in some cases additional business graduate courses may be required. However, it is anticipated that students entering the program with an MBA (or Business – related master’s degree) will have already taken these Business Foundation courses or their equivalent. |
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